Founded: February 1994; operations began in July of that year.
Headquarters: Denver, Colorado.
Business Model: Ultra-low-cost carrier, focused on keeping fares low while charging a la carte for extras. It was acquired by Republic Airways in 2009 and later sold to Indigo Partners in 2013
Network & Expansion Strategy
Destinations: Serves around 120–123 destinations across the U.S., Caribbean, Mexico, and Central America.
Operational Bases: Located in cities like Denver, Orlando, Las Vegas, Chicago (both O’Hare & Midway), Miami, Philadelphia, Phoenix, and several more.
Recent Expansion Highlights:
Launching 22 new routes, including service to Turks and Caicos.
Major expansion at Houston’s George Bush Intercontinental Airport (IAH), adding eight new routes domestically and internationally, plus new offerings from Dallas–Fort Worth.
Late-2025 schedule updates include new routes from Baltimore/Washington and Detroit to destinations like Cancun, Miami, Houston, and Charlotte
Perks, Loyalty & Pricing Innovations
All-You-Can-Fly Annual Pass: Frontier’s ‘GoWild!’ pass offers unlimited travel for ~$299 (down from $599), available through Sep 5, 2025. It covers nearly two years, with domestic bookings allowed one day prior and international bookings ten days ahead. Blackout dates apply. Pass holders earn miles and receive perks like free bags and upgrades with Elite status.
Loyalty Incentives: Frontier now offers instant Elite Gold status for $69, companion travel certificates, and the chance to match up to 1 million miles from other carriers as they target frequent flyers from competitors.
Premium Upgrades: While still primarily a low-cost carrier, Frontier is offering “poor man’s first class” upgrades—more legroom and other small comforts for an added fee. By late 2025, it plans to roll out actual first-class seating